Program 1
Architectural Specification Program
One-on-one online presentations with architects, specifiers, and engineers who are actively involved in product selection decisions.
Request a QuoteHow It Works
One-on-one. Online. Targeted.
During each ASP tour visit, your product is presented in an individual session with a single design professional — no competing voices, no waiting for a crowd. Each presentation is a focused, scheduled conversation.
- 35–40 minutes total per visit
- 4–6 non-competing building products per session
- Each product receives approximately 5–10 minutes of dedicated time
- Presentations are pre-scheduled — your audience is confirmed before you join
- Conducted online via video conference
Who Presents
The Spec Shaman
Every ASP presentation is delivered by a Spec Shaman — RBA's experienced, manufacturer-neutral Specification Consultant. The Spec Shaman presents your products to design professionals on your behalf, using the materials and messaging you provide.
Because the Spec Shaman is not your direct sales staff, the conversation carries the credibility of a trusted third-party expert rather than a vendor pitch. Design professionals are more likely to engage openly — and to specify — when the presentation comes from someone they already know through RBA.
- Trained on your product during the four-phase development process
- Presents 4–6 non-competing products per session — yours among them
- Builds the relationship; hands the warm contact back to your team
The RBA Specification Consultant who presents your product to design professionals — trained, manufacturer-neutral, and trusted by the AEC community.
Your Audience
Professionals Who Specify
ASP presentations are scheduled with design professionals who evaluate and specify building products. They are not trade-show attendees or general industry contacts — they are the professionals who write or influence product specifications for construction projects.
What You Receive
Lead Report + Confirmed Contacts
After each tour, you receive a detailed lead report for every meeting in your region — including contact information and notes on the design professional's product interest. These are warm contacts who have already seen your product.
- Contact name, firm, and role for each meeting
- Notes on product interest and project fit
- Delivered after each regional tour date
Is ASP Right for Your Product?
Built for Building-Product Manufacturers
ASP is designed for manufacturers whose products are specified by architects, engineers, and specifiers in commercial, institutional, or residential construction. If a design professional can write your product into a specification or construction document, ASP is designed for you.
RBA reviews each manufacturer to ensure product categories don't compete within the same session. Non-competing placement is part of the program's value.
Request a QuoteSee the 2026 ASP schedule
Tour dates sell out by region. Contact us to check availability for your product category.